Setting Up

TikTok Ads

GIF animation

Setting Up

TikTok Ads

GIF animation

Watch a short video on how it's done
and what you get

Watch a short video on
how it's done
and what you get

Description of Setup Stages

At this stage, our task is to create initial hypotheses and perform preparatory work for the launch based on the brief and our experience

Description of Setup Stages

At this stage, our task is to create initial hypotheses and perform preparatory work for the launch based on the brief and our experience
1

Payment

You make a payment to the company's account
Afterward, we create a group chat
Begin work
Hands making a payment using a card and a smartphone on a POS terminal.
1

Payment

Hands making a payment using a card and a smartphone on a POS terminal.
You make a payment to the company's account
Afterward, we create a group chat
Begin work
Hand reviewing a text document with icons representing editing and content tools.
2

Brief completion

1. We provide a link to the brief
2. For you to fill
A well-filled brief is key to quality setup.
* We understand that you have a busy schedule, but we hope you can find a couple of hours to fill it out for the best results
Hand reviewing a text document with icons representing editing and content tools.
2

Brief completion

1. We provide
a link to the brief for you
2. Fill out
the brief
A well-filled brief is key
to quality setup
* We understand that you have a busy schedule, but we hope you can find a couple of hours to fill it out for the best results
3

Studying the target
audience, product,
competitors

We study the competitors
you've indicated in the brief
We study the competitors you've indicated in the brief those advertising on Facebook/Instagram
Additionally, we gather information about the product from the brief and your website /social media pages
We study the target audience information provided in the brief
+ draw conclusions based on the analysis of the product, competitors, social media, and our experience
A marketer working on a laptop with brand elements displayed on the wall behind him.
3

Studying the target
audience, product,
competitors

We study the competitors you've indicated in the brief
We study the competitors you've indicated in the brief those advertising on Facebook/Instagram
Additionally, we gather information about the product from the brief and your website /social media pages
We study the target audience information provided in the brief
+ draw conclusions based on the analysis of the product, competitors, social media, and our experience
4

Technical
preparation

We gain access to your advertising account
(either with your guidance following our step-by-step instructions, or we do it ourselves with your account or via remote access to your computer)
We analyze the landing page to which the traffic will be directed and compile a technical task with recommendations for improvement
(if necessary)
We generate analytics codes for the website
(so that we can track results and improve ad performance.
You'll need to provide these codes to the website developer)
4

Technical
preparation

We gain access
to your advertising account
Либо предоставляете самостоятельно
по нашей пошаговой инструкции,
либо мы делаем это самостоятельно
с вашего аккаунта, либо через удаленный
доступ к вашему компьютеру
We analyze the landing page to which the traffic will be directed and compile a technical task with recommendations for improvement
(if necessary)
We generate analytics codes
for the website
(so that we can track results and improve ad performance. You'll need to provide these codes to the website developer)
5

Audience selection

We list all possible audience options for the segments we'll be advertising to
Select the top 5 hottest audiences,
which typically include:
Look-a-like
direct interests
interest
intersections
geographic
targeting
Illustration of a marketer analyzing multiple analytics dashboards with charts and performance metrics.
Illustration of a marketer analyzing multiple analytics dashboards with charts and performance metrics.
5

Audience selection

We list all possible audience options for the segments we'll be advertising to
Select the top 5 hottest audiences, which typically include:
Look-a-like
Direct
interests
Interest
intersections
Geographic
targeting
Illustration of hands typing on a laptop keyboard.
6

Text writing

We write one advertising text
Based on it, create 20-30 theses from which we select the top 10
These selected theses are then used in the creatives.
Illustration of hands typing on a laptop keyboard.
6

Text writing

We write one advertising text
Based on it, create 20-30 theses from which we select the top 10
These selected theses are then used in the creatives.
Digital illustration of website UI elements and content blocks.
Preview illustration of Facebook post gallery cards on a blue background.
Digital illustration showing website layout blocks and UI elements.
7

Creatives creation

Each creative consists of:
We generate:
10
slides
With each slide in carousel format featuring either a photo or video
3
Creative
ideas
6
Final
creatives
Each slide
incorporates
theses
visual elements corresponding
(e.g., product photos)
2
formats:
Carousel of photos
and video slideshow
7

Creatives
creation

Each creative consists of:
10
slides
With each slide in carousel format featuring either a photo or video
Each slide incorporates
theses
visual elements
corresponding
(e.g., product photos)
We generate:
3
creative ideas
2
formats
carousel of photos and video slideshow
6
final creatives

Edits:

Up to 5 edits
Per creative with each edit counted as one action
1‍
edit
1‍
action
10
edit
10
action
To minimize edits, please communicate all your preferences before work begins.
There's a separate section for this in the brief.
Abstract illustration of a magnifying glass and check mark on a blue background.
Abstract illustration of a magnifying glass and check mark on a blue background.

Edits:

Up to 5 edits
Per creative with each edit counted as one action
1‍
edit
1‍
action
10
edit
10
action
To minimize edits, please communicate all your preferences before work begins. There's a separate section for this in the brief.
Illustration of multiple feed cards with user avatars on a blue background.
8

Dashboard setup

After setup, we create a standard campaign structure in the dashboard, which includes:
5 audiences
6 creatives in each audience
This results in a total of 30 ads.
Illustration of multiple feed cards with user avatars on a blue background.
8

Dashboard setup

After setup, we create a standard campaign structure in the dashboard, which includes:
5 audiences
geographic
targeting
Look a Like
interest
intersections
geographic
targeting
direct
interests
6 creatives in each audience
This results in a total of 30 ads
9

Launch

Following setup,
the management period begins
*The above descriptions represent average values; the quantity of elements may vary depending on your requirements
Illustration of a hand interacting with a digital touch interface on a blue grid background.
Illustration of a hand interacting with a digital touch interface on a blue grid background.
9

Launch

Following setup,
the management period begins
*The above descriptions represent average values; the quantity of elements may vary depending on your requirements
Visual overview of Facebook Ads setup steps shown in English, including payment, brief, audience research, preparation, visuals, and launch.
Visual overview of Facebook Ads setup steps shown in English, including payment, brief, audience research, preparation, visuals, and launch.

Additional Services

Upon Your Request and Need

Additional Services

Upon Your Request and Need
1

Expedited Setup

Cost
Discussed and paid
on an individual basis
*subject to team availability
Abstract speedometer-style illustration symbolizing performance, optimization, or acceleration.
Abstract speedometer-style illustration symbolizing performance, optimization, or acceleration.
1

Expedited Setup

Cost
Discussed and paid
on an individual basis
*subject to team availability
Illustration of a glowing lightbulb symbolizing an idea on a blue abstract background.
2

Additional
Creatives/Edits

Cost:
from 20€ per hour
*includes discussions on additional offers
Illustration of a glowing lightbulb symbolizing an idea on a blue abstract background.
2

Additional
Creatives/Edits

Cost:
from 20€/hour
* includes discussions on additional offers
3

Setup of Additional Offer

from
100 €
one-time fee
An additional offer refers to a product within the same project that you want to advertise
When do you need to pay for an offer?
Separate ads are required
Targeting a different
audience
You have separate KPIs
(lead/sales goals) and want to track them separately
Separate budget for promoting this product
Illustration of gears, analytics, and a person interacting with automated processes on a blue background.
Illustration of gears, analytics, and a person interacting with automated processes on a blue background.
3

Setup of Additional Offer

from 100
one-time fee
An additional offer refers to a product within the same project that you want to advertise
When do you need to pay
for an offer?
Separate ads are required
Targeting a different audience
You have separate KPIs
(lead / sales goals) and want to track them separately
Separate budget
for promoting this product

Would you like to increase sales?

Leave a request and our manager will offer
a step-by-step plan to increase sales in your niche
Illustration showing a user submitting a request form with financial and analytic UI elements in English.

Consultation
Request

Choose a messanger
To receive a free consultation
on increasing sales
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Illustration showing a user submitting a request form with financial and analytic UI elements in English.

Consultation
Request

Choose a messenger
To receive a free consultation
on increasing sales
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.