The goal at this stage is to select the right search queries that potential clients might use to find you, write ads for each query group, and upload them to the ad account
Description of the Setup Stages
The goal at this stage is to select the right search queries that potential clients might use to find you, write ads for each query group, and upload them to the ad account
1
Payment
Make a payment to the company's account
We create a group chat
Work begins
1
Payment
Make a payment to the company's account
We create a group chat
Work begins
2
Filling Out the Brief
1. We provide a link to the brief
2. You fill it out
A brief is a questionnaire; a well-completed brief is key to a quality setup
* We understand you have a busy schedule, but we hope you can spare a couple of hours for the best results
2
Filling Out the Brief
1. We provide a link to the brief
2. You fill it out
A brief is a questionnaire; a well-completed brief is key to a quality setup
* We understand you have a busy schedule, but we hope you can spare a couple of hours for the best results
3
Studying the Target Audience (TA), Product, Competitors
We study the completed brief and ask clarifying questions
We analyze the competitors you listed in the brief
We review TOP competitors advertising on Google, analyzing their sites and ads
We study the product information from the brief and your website
We examine the target audience information in the brief
+ drawing conclusions based on the product, competitors, and our experience.
3
Studying the Target Audience (TA), Product, Competitors
We study the completed brief and ask clarifying questions
We analyze the competitors you listed in the brief
We review TOP competitors advertising on Google
analyzing their sites and ads
We study the product information from the brief and your website
We examine the target audience information in the brief
+ drawing conclusions based on the product, competitors, and our experience
4
Technical Preparation
We contact support
to ensure the product is eligible for advertising and doesn't violate platform rules
We get access to your ad account
You can provide access using our step-by-step guide, or we can do it from your account, or through remote access to your computer
We analyze the landing page
where the traffic will be directed and provide a technical task with improvement recommendations (if necessary)
4
Technical Preparation
We contact support
to ensure the product is eligible for advertising
doesn't violate platform rules
We get access to your ad account
(you can provide access using our step-by-step guide, or we can do it from your account, or through remote access to your computer)
We analyze the landing page where the traffic will be directed and provide a technical task with improvement recommendations
(if necessary)
We generate analytics codes for the site
to track results and improve ad performance
You give these codes to the programmer who created the site
We link the Google Ads account
with the Google Analytics counter
to ensure data on applications is transmitted from the counter to the ad account
We generate analytics codes for the site
(to track results and improve ad performance. You give these codes to the programmer who created the site)
We link the Google Ads account with the Google Analytics
(counter to ensure data on applications is transmitted from the counter to the ad account)
5
Selecting Keywords
We select hot keywords for each product
(you want to advertise)
Keywords are grouped
We choose only the keywords that have searches
(potential clients search for your product using these keywords every month)
We get your approval
5
Selecting Keywords
We select hot keywords for each product
(you want to advertise)
Keywords are grouped
We choose only the keywords that have searches
(potential clients search for your product using these keywords every month)
We get your approval
6
Writing Ads
We write ads for each keyword group
We fill in all available space, trying to include as many benefits as possible
We use the maximum number of extensions that are available and appropriate
We get your approval
6
Writing Ads
We write ads for each keyword group
We fill in all available space, trying to include as many benefits as possible
We use the maximum number of extensions that are available and appropriate
We get your approval
7
Uploading to the Ad Account
You get a setup on the search for the TOP 3 product categories from your assortment
Segmentation by cities and business directions
Segmentation into hot and warm keywords
(depending on their quantity)
7
Uploading to the Ad Account
You get a setup on the search for the TOP 3 product categories from your assortment
Segmentation by cities and business directions
Segmentation into hot and warm keywords
(depending on their quantity)
8
Launch and First Week of Management
Your ads start showing
As a bonus
You get one week of management
during which we monitor the performance, adjust bids, and ensure everything runs smoothly
8
Launch and First Week of Management
Your ads start showing
As a bonus
You get one week of management
during which we monitor the performance, adjust bids, and ensure everything runs smoothly
Please Note!
Product Categories
TOP 3
Included in the basic setup from your assortment
*Category
**Cost
A category is a group of products united by common characteristics. For example, a furniture factory might have 3 categories: wardrobes, kitchens, sofas.
The cost includes the completion of the above-listed services. Anything not included in the cost will be discussed and billed separately.
Please Note!
Product Categories
TOP 3
Included in the basic setup from your assortment
*Category
**Cost
A category is a group of products united by common characteristics. For example, a furniture factory might have 3 categories: wardrobes, kitchens, sofas.
The cost includes the completion of the above-listed services. Anything not included in the cost will be discussed and billed separately.
Additionally
based on your wishes and needs
Additionally
based on your wishes and needs
1
Expedited Setup
Cost
is discussed and paid for individually
*subject to team availability
1
Expedited Setup
Cost
is discussed and paid for individually
*subject to team availability
2
Setup of Additional Product Categories
Cost: from 100€ / per additional category (one-time fee)
2
Setup of Additional Product Categories
Cost: from 100€ / per additional category (one-time fee)
3
Display Network Setup
Cost: from 100€ (one-time fee)
3
Display Network Setup
Cost: from 100€ (one-time fee)
4
Setup for 2 or more languages
Cost: €50per additional language (one-time fee)
4
Setup for 2 or more languages
Cost: €50per additional language (one-time fee)
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