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Google Ads

Сampaign management

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Google Ads

Campaign
management

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Watch a short video on
how it's done and what you get

Watch a short video on how it's done and what you get
Management Strategy
3
months
The necessary time to draw conclusions
about the profitability of Google Ads
Why 3?
1.Conclusions
They can only be drawn based
on statistics, which accumulate
slowly in Google
2.Adjustments
After drawing conclusions,
adjustments need to be made,
and statistics need to be
accumulated again to analyze
how the results have changed
after the adjustments
Management
Strategy
3
months
The necessary time
to draw conclusions
about the profitability
of Google Ads
Why 3?
1.Conclusions
They can only be drawn based
on statistics, which accumulate
slowly in Google
2.Корректировки
After drawing conclusions,
adjustments need to be made,
and statistics need
to be accumulated again
to analyze how the results have
changed after the adjustments
The main principle of management
Accumulation of statistics
Making adjustments
Accumulation of statistics
Making adjustments
0
1
months
2
months
3
months
4
months
START
Accumulation
Adjustment
Accumulation
Adjustment
Accumulation
Adjustment
Accumulation
The first 3 months of such work allow you to assess
the prospects of this source for your product
Is it sometimes clear earlier?
Yes! If we come to any conclusions
earlier, we will inform you
The main principle
of management
Accumulation
of statistics
Making
adjustments
Accumulation
of statistics
Making
adjustments
0
1
month
2
month
START
Accumulation
Adjustment
Accumulation
The first 3 months
‍‍of such work allow you‍
to assess the prospects‍
of this source
‍‍for your product
- Is it sometimes clear‍
earlier?
- Yes! If we come to any‍  conclusions earlier,
‍‍we will inform you

Strategy for
Each Month

Strategy for
Each Month

1
First Month Goals
Gather statistics on loaded
keywords to eliminate
unprofitable ones
Identify conversion offers,
keywords
Observe user behavior
on the website and provide
recommendations for site
improvement if necessary
1
First Month Goals
Gather statistics
on loaded keywords
to eliminate
unprofitable ones
Identify conversion
offers, keywords
Observe user behavior
on the website
and provide
recommendations
for site improvement
if necessary
2
Second Month Goals
Gather statistics after the changes
made in the first month, such as:
Disabling keywords that do
not yield the desired results
Identifying directions
Determining keywords
Identifying website changes
Based on the collected statistics,
make further adjustments
2
Second
Month Goals
Gather statistics after
the changes made
in the first month, such as:
Disabling keywords
that do not yield
the desired results
Identifying directions
Determining keywords
Identifying
website changes
Based on the collected
statistics, make further
adjustments
3
Third Month Goals
Gather statistics after the changes
made in the second month
Draw conclusions about
the profitability of the source
3
Third Month Goals
Gather statistics after
the changes made
in the second month
Draw conclusions about
the profitability
of the source
4
Fourth Month Goals
Continue accumulating statistics to:
Maintain
Improve
results
Reduce
the cost
per click/lead
through the actions mentioned above
4
Fourth Month Goals
Continue accumulating
statistics to:
Maintain and Improve
results
Reduce the cost
per click/lead
through the actions mentioned above

What's Includedin Google Ads Management

What's Includedin Google Ads Management

1
Daily
Daily monitoring of the spent advertising budget in advertising campaigns
Time: 2,5 hours/month
1 Daily
Daily monitoring of the spent
advertising budget
in advertising campaigns
Time: 2.5 hours/month
2
Weekly
Increasing/decreasing the number
of ad impressions depending on:
the spent advertising budget, results,
priorities (3 times a week)
Disabling keywords that do not yield
results or generate expensive
clicks/leads/sales
Analytics of the results obtained for
the week based on: cabinet statistics,
analytics systems, data provided
by you
Time: 7.5 hours/month
2 Weekly
Increasing/decreasing the number
of ad impressions depending on:
the spent
advertising
budget
results
priorities
(3 times a week)
Disabling keywords that do
not yield results or generate
expensive clicks/leads/sales
Analytics of the results obtained
for the week based on:
cabinet
statistics
analytics
system
data
provided
by you
Time: 7.5 hours/month
3
Monthly
Excluding non-performing
or expensive platforms
(2 times a month)
Adding search queries that spend the budget, negative keywords
(2 times a month)
Stopping keywords that receive
the "low impressions" status
Rectifying reasons
for rejected ads
Analyzing competitor ads, identifying your weaknesses against competitors,
and strengthening your ads
Time: 5,5 hours/month
3 Monthly
Excluding
non-performing
or expensive
platforms
(2 times a month)
Adding
search queries
that spend the budget,
negative keywords
(2 times a month)
Stopping
keywords
that receive the
"low impressions"
status
Rectifying
reasons
for rejected ads
Analyzing competitor ads,
identifying your weaknesses
against competitors,
and strengthening your ads
Time: 5,5 hours/month
4
Project Management
Task completion
monitoring
Project report
Addressing issues
with Google support
Answering your
questions in the chat
Planning and delegating tasks to team members
Time: 6 hours/month
4
Project
Management
Task
completion
monitoring
Project
report
Addressing
issues with
Google support
Answering
your questions
in the chat
Planning
and delegating tasks
to team members
Time: 6 hours/month
5
Communication
Included within
reasonable limits
Weekly meetings for 1-2 hours/daily reports
need to be discussed
Total:
21,5 hours
per month
If you have special requests, they are executed
at a different rate, as described in "Additionally"
Total:  from 8,8 € per hour
For the work
of 3 qualified specialists
You receive a service package
that includes everything necessary for quality Google Ads management
Such low cost is due to:
Established work system
Optimized and tested processes on dozens of projects in different niches and countries
Total:
21,5
hours
per month
If you have special
requests, they are
executed at a different
rate, as described
in "Additionally"
Total: from € 8,8 per hour
For the work of
3 qualified specialists
You receive a service package
that includes everything necessary for quality
Google Ads management
Such low cost is due to:
Established
work system
Optimized and tested processes
on dozens of projects in different
niches and countries

Three specialists are working on your project:

Head of Traffic Department
Team Lead
Traffic Manager

Three specialists
are working
on your project:

Head of Traffic
Department
Team Lead
Traffic Manager
The cost includes the execution of the above list of services, anything
not included in the cost is discussed and paid for separately
The cost includes the execution of the above list of services, anything not included in the
cost is discussed and paid for separately

Additionally

based on your wishes and needs

Additionally

based on your wishes and needs
1
Management of additional
product categories
Cost: from 30€ per month / 1 additional category
TOP 3
categories
Included in the basic package
for managing products
from your assortment
A category consists of several products,
united by common characteristics
For example, for a furniture factory, these could be: wardrobes, kitchens, soft furniture
1
Management of
additional
product categories
Cost:
from 30€ per month / 1  additional category
TOP 3
categories
Included in the
basic package
for managing
products from
your assortment
A category consists of several
products, united by common
characteristics
For example, for a furniture factory, these could be:
wardrobes, kitchens, soft furniture
2
Surcharge for a budget
exceeding 1000 euros
Cost: from 190€+ 5% of the budget
Example with a budget of 2000€:
service cost
= 190 + (2000*5%) = 290€
2
Surcharge for
a budget exceeding
1000 euros
Cost from 190 €+ 5% of the budget
Example with a budget of 2000€:
service cost =  ‍
‍190 + (2000*5%) = 290€
3
Additional services,
if necessary
Monitoring the balance and
reminders to replenish the budget
Adjustment of old ads if prices,
advantages, etc., have changed
Adding new keywords and ads
Campaign optimization
for Google innovations
Сost: from 20€/hour
3 Additional services,
if necessary
Monitoring the balance
and reminders to replenish
the budget
Adjustment of old ads
if prices, advantages, etc.,
have changed
Adding new keywords
and ads
Campaign optimization
for Google innovations
Cost: from 20€ / hour

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CREATED BY QUICK BRAND
CREATED BY QUICK BRAND