Google Ads

Сampaign management

Watch a short video on
how it's done and what you get

Management Strategy

3
months

The necessary time to draw conclusions
about the profitability of Google Ads

Why 3?

1.Conclusions

They can only be drawn based
on statistics, which accumulate
slowly in Google

2.Adjustments

After drawing conclusions,
adjustments need to be made,
and statistics need to be
accumulated again to analyze
how the results have changed
after the adjustments

The main principle of management

Accumulation of statistics

Making adjustments

Accumulation of statistics

Making adjustments

1
months

2
months

3
months

4+
months

START

Accumulation

Adjustment

Accumulation

Adjustment

Accumulation

Adjustment

Accumulation

The first 3 months of such work allow you to assess
the prospects of this source for your product

Is it sometimes clear earlier?

Yes! If we come to any conclusions
earlier, we will inform you

Strategy for Each Month

¹First Month Goals

Gather statistics on loaded
keywords to eliminate
unprofitable ones

Identify conversion offers,
keywords

Observe user behavior
on the website and provide
recommendations for site
improvement if necessary

² Second Month Goals

Gather statistics after the changes
made in the first month, such as:

Disabling keywords that do
not yield the desired results

Identifying directions

Determining keywords

Identifying website changes

Based on the collected statistics,
make further adjustments

³Third Month Goals

Gather statistics after the changes
made in the second month

Draw conclusions about
the profitability of the source

⁴ Fourth Month Goals

Continue accumulating statistics to:

Maintain

Improve
results

Reduce
the cost
per click/lead

through the actions mentioned above

What's Included
in Google Ads Management

¹ Daily

Daily monitoring of the spent advertising budget in advertising campaigns

Time: 2.5 hours/month

² Weekly

Increasing/decreasing the number
of ad impressions depending on:
the spent advertising budget, results, priorities (3 times a week)

Disabling keywords that do not yield
results or generate expensive
clicks/leads/sales

Analytics of the results obtained for
the week based on: cabinet statistics,
analytics systems, data provided
by you

Time: 7.5 hours/month

³Monthly

Excluding non-performing
or expensive platforms
(2 times a month)

Adding search queries that spend
the budget, negative keywords
(2 times a month)

Stopping keywords that receive
the "low impressions" status

Rectifying reasons
for rejected ads

Analyzing competitor ads, identifying your weaknesses against competitors,
and strengthening your ads

Time: 5.5 hours/month

⁴ Project Management

Task completion
monitoring

Project report

Addressing issues
with Google support

Answering your
questions in the chat

Planning and delegating tasks to team members

Time: 6 hours/month

⁵ Communication

Included within

reasonable limits

Weekly meetings
for 1-2 hours/daily reports

need to be discussed

Total:

21.5 hours
per month

If you have special requests, they are executed
at a different rate, as described in "Additionally"

Total: €8.8 per hour

For the work
of 2 qualified specialists

You receive a service package

that includes everything necessary for quality Google Ads management

Such low cost is due to:

Established work system

Optimized and tested processes on dozens of projects in different niches and countries

Three specialists are working on your project:

Head of Traffic Department

Project Manager

Traffic Manager

The cost includes the execution of the above list of services, anything
not included in the cost is discussed and paid for separately

Additionally

Based on your wishes and needs

¹ Management of additional
product categories

Cost:

30€ per month

1 additional category

TOP 3
categories

Included in the basic package
for managing products
from your assortment

A category consists of several products,
united by common characteristics
For example, for a furniture factory, these could be: wardrobes, kitchens, soft furniture