Setting Up
Facebook Ads
Watch a short video on how it's done
and what you get
Description of Setup Stages
At this stage, our task is to create initial hypotheses and perform preparatory work
for the launch based on the brief and our experience
1 Payment
You make a payment
to the company's
account
Afterward, we create a group chat
Begin work
2 Brief completion
We provide a link
to the brief
For you to fill
A well-filled brief is key to quality setup.
* We understand that you have a busy schedule, but we hope you can find
a couple of hours to fill it out for the best results
3 Studying the target
audience, product,
competitors
We study the competitors
you've indicated in the brief
We study the competitors you've indicated
in the brief those advertising
on Facebook/Instagram
Additionally, we gather information
about the product from the brief
and your website/social media pages
We study the target audience information
provided in the brief
+draw conclusions based on the analysis of the product, competitors, social media, and our experience
4 Technical preparation
We gain access to your
advertising account
(either with your guidance following our step-by-step instructions,
or we do it ourselves with your account or via remote access
to your computer)
We analyze the landing page to which
the traffic will be directed and compile
a technical task with recommendations
for improvement
(if necessary)
We generate analytics codes
for the website
(so that we can track results and improve ad performance.
You'll need to provide these codes to the website developer)
5 Audience selection
We list all possible audience options
for the segments we'll be advertising to
Select the top 5 hottest audiences,
which typically include:
Look-a-like
direct interests
interest
intersections
geographic
targeting
6 Text writing
We write one advertising text
Based on it, create 20-30 theses from which we select the top 10
These selected theses are then used
in the creatives.
7 Creatives creation
Each creative consists of:
10
slides
With each slide in carousel format featuring either a photo or video
Each slide
incorporates
theses
visual elements corresponding
(e.g., product photos)
We generate:
3
Creative
ideas
6
Final
creatives
2 formats:
Carousel of photos and video slideshow
Edits:
Up to 5 edits
Per creative with each edit
counted as one action
1
edit
1
action
10
photos
10
actions
To minimize edits, please communicate all your preferences before work begins
There's a separate section for this in the brief
8 Dashboard setup
After setup, we create a standard campaign
structure in the dashboard, which includes:
5 audiences
6 creatives
in each audience
This results in a total of 30 ads.
9 Launch
Following setup,
the management period begins
*The above descriptions represent average values; the quantity
of elements may vary depending on your requirements
Additional Services
Upon Your Request and Need
1 Expedited Setup
Cost
Discussed and paid
on an individual basis
*subject to team availability
2 Additional
Creatives/Edits
Cost:
20€ per hour
*includes discussions
on additional offers
3 Setup of Additional Offer
100
one-time fee
An additional offer refers to a product within the same project that you want to advertise
When do you need to pay for an offer?
Separate ads
are required
Targeting a different audience
You have
separate KPIs
(lead/sales goals) and want
to track them separately
Separate budget
for promoting
this product
Would you like to increase sales?
Leave a request and our manager will offer
a step-by-step plan to increase sales in your niche.
Consultation
Request
To receive a free consultation
on increasing sales
