LinkedIn Ads
Campaign management
Review of yesterday's
statistics
Tracking result trends
for yesterday, as well
as for the past
3 and 7 days
Analysis of today’s performance, as well as results over the past 7-14-30 days
All tasks are aimed at maintaining and improving results
A hypothesis is a set of elements for testing,
whose sum potentially gives the desired result
Learn more in a short video
Audiences
Demographics
Ads
Devices
Landing
pages
Placements
Offers
Types
of optimization
We analyze current hypotheses,
evaluating their strengths and weaknesses
Time: 2 hours/week
Additionally:
If traffic is directed to a website
We review analytics systems,
analyze visitor behavior
provide recommendations
for website adjustments
or changing the landing page if necessary
Time:
30-60 minutes
Why is hypothesis analysis done weekly?
Every day:
We analyze poorly
performing ads
and audiences daily
Once a week:
We analyze hypotheses,
as a week is the minimum
period required to gather
sufficient statistics
to make conclusions.
Time:
30-60 minutes
Based on the analysis, work on your project
is planned for the next week
1st MONTH
2nd MONTH AND BEYOND
CREATIVES
New
1 new creative per week
If we see that a new creative has
the potential to improve results
Working
Existing variations from 3 color variations
TIME
For new
variations:
3 hours
If necessary
For existing
variations:
1.5 hours
The client can provide ready-made creatives,
either made independently or ordered
from a designer
If we don't see the need,
but the client insists,
they can order
a new creative for
20€/hour
If the creative improves the
result, although we didn't
see the need
we will NOT
charge for it
1
During the week, according to the plan,
everything necessary for new hypotheses
is prepared:
Texts
Creatives
Audiences
Approvals
and discussions
(if necessary)
2
After that, everything is set up
in the ad account
TOTAL
First month
4 hypotheses
Time
3 hours per hypothesis
(depending on the number of new elements
in the hypothesis)
Included
within reasonable limits
Weekly meetings for 1-2 hours
daily reports
need to be discussed
47
hours per month
(+ an additional average of 24
hours in the first month: 12 for
creatives and 12 for hypotheses)
Daily Tasks:
30 hours
per month
Weekly Tasks:
16 hours
per month
Monthly Tasks:
1 hour for report
preparation
Work done by 5
specialists
First month
4€ per hour
Following months
6€ per hour
Such a low cost
is possible due to a well-established
system where each process is optimized
and tested on dozens of projects
in various niches and countries
You get a service package,
that includes everything necessary
for quality management
of FACEBOOK / INSTAGRAM ads
If you have special requests, they are handled under
a different rate described in the "Additional" section
The price includes the execution of the above list of services, anything
not included in the price is discussed and paid for additionally
based on your wishes and needs
150
euros per month
An additional offer refers to a product within
the scope of a single project for which you
want to launch advertising
When do you need to pay extra for an offer?
It requires targeting
a different target
audience
Separate ads need
to be created
You have
separate KPIs
you have lead/sales goals
and want to track them
There is a separate
budget for promoting
this product
Cost:
290 €
+ 5%
of the budget
For example, with a budget of 2000€:
service costг = 290 + (2000*5%) = 390€
Total, the standard
budget for 1 offer:
Setup
Introduction
Budget
190 euros
One-time fee
290 euros
for budgets up
to 1000 euros
300 euros
Monthly